Klavyio Post Purchase Flow

This post-purchase flow is designed to send targeted emails to customers once their orders are fulfilled, with the flexibility to include order data. Its primary function is as a powerful tool for retention marketing.

The unique structure of the flow incorporates a 50/50 split before each email, and each email is set up as an A/B test. This dynamic setup facilitates the testing of distinct upsell offers, loyalty programs, or requests for product feedback and reviews. The result is a versatile and data-driven approach to post-purchase communication, maximizing opportunities for customer engagement and retention.

Klavyio Welcome Series Flow

This workflow was specifically crafted to seamlessly integrate with both newsletter subscriptions and lead magnet forms. Beyond delivering the lead magnet, its primary objective is to educate new contacts about the brand. To sweeten the deal, a first-purchase discount is included.

A unique feature of this flow is its capability to conduct A/B testing on multiple email variations simultaneously. The contacts are intelligently segmented into two groups, each receiving an A/B test email. This innovative approach allows for comprehensive testing of various elements such as headlines, calls to action, and content pieces, ensuring an optimized and effective communication strategy.

Klavyio Quiz Flow Logic

This workflow was intricately crafted to complement a client’s custom-built quiz, designed to recommend herbal supplements based on user responses. Initially, there was a challenge with the automated email not accurately reflecting the recommended supplements due to issues with Klaviyo’s handling of quiz data strings.

To address this, the flow was reconstructed. Custom fields were strategically populated using the quiz data string, ensuring accurate representation. Contacts passing through these custom field logic flows had their results meticulously saved to their profiles. Subsequently, the automated email seamlessly utilized this information to determine the appropriate section for display, resolving the issue and enhancing the overall user experience.