Klavyio Welcome Series Flow

This workflow was specifically crafted to seamlessly integrate with both newsletter subscriptions and lead magnet forms. Beyond delivering the lead magnet, its primary objective is to educate new contacts about the brand. To sweeten the deal, a first-purchase discount is included.

A unique feature of this flow is its capability to conduct A/B testing on multiple email variations simultaneously. The contacts are intelligently segmented into two groups, each receiving an A/B test email. This innovative approach allows for comprehensive testing of various elements such as headlines, calls to action, and content pieces, ensuring an optimized and effective communication strategy.