Klavyio Post Purchase Flow

This post-purchase flow is designed to send targeted emails to customers once their orders are fulfilled, with the flexibility to include order data. Its primary function is as a powerful tool for retention marketing.

The unique structure of the flow incorporates a 50/50 split before each email, and each email is set up as an A/B test. This dynamic setup facilitates the testing of distinct upsell offers, loyalty programs, or requests for product feedback and reviews. The result is a versatile and data-driven approach to post-purchase communication, maximizing opportunities for customer engagement and retention.